A simple underrated way to get more signups
Yesterday I saw a post about how someone redesigned their landing page and increase signups by 100%+. There was an important detail that a lot of people missed, and I think it's actually the main reason as to why that person got that increase in signups.
It's because of Google OAuth. Let me explain.
A traditional signup flow where users have to fill out their email, create a password, and then confirm their email is horrible.
- Users see a multi-step process and immediately get turned off. The extra steps mean extra effort, and frankly, many just bounce.
- With so many scams and data breaches, asking for passwords can trigger security concerns. A simple, trusted alternative can ease these worries.
- If a user can sign up in one click instead of three steps, why wouldn’t they? The change for the user to get distracted during this process is incredibly high.
After I switched to Google OAuth for signups, I noticed a significant uptick in conversions. People are lazy and reducing the friction to be able to sign up is the most important thing. If no one signs up you get no users (obviously). It also has benefits to free up support time dealing with forgotten passwords or email confirmations.
So yeah if you haven't already, I highly recommend adding Google OAuth to your product.