What chocolate to try and what to avoid?

Any brand suggestions? Or your personal favorites?

Spent last two days in Switzerland (Lucerne) and visiting for a week (Wengen and Zurich) and so far I’ve tried one truffle from Max Chocolatier and a Coop Prix Garantie milk chocolate with corn flakes to try one of the most expensive and one of the most affordable 😂

Want to avoid Lindt and Laderach